1. Awareness;  Needs are driven by the awareness of desired solutions
2. Interest; Knowledge of the options available will encourage consumers to explore options to a more detailed level if it is easy to do
3.  Brand Preference; Awareness, and understanding their needs and solutions will enable brand likes and dislikes plus brand preferences to be formulated
4. Sales; Brand preference and needs will drive sales.

• A Coupon Marketing Campaign. Whereas Deal vouchers are not tracked and accounted for, Coupons are individually numbers and they are tracked. Customers all receive an online loyalty account where their coupons earned or awarded are archived for future use.
• A reputation and Referral Marketing Campaign that houses the Deals, Promotions, Coupons and tracked Two-way Coupons. The principle is based on reward sharing. Customers share rewards with friends and in so doing excite and attract new customers who grow the business. On average people have over 300 social media friends. Per ten VIP MARKETERS that share relevant referral rewards on social media the reach is to 3,000 in the first step alone. Certainly awareness will be created and if the reward is relevant closure will drive sales to new levels.
• VIP MARKETERS enjoy being Featured on 20,000 printed Z Fold Deal Flyers that promote their Businesses and we market participating VIP MARKETERS in a collective e-mail campaign and in a bulk email campaign to some 50 recipients. (The bulk mail campaign is a collective opt-in campaign and numbers depend on available opt-in customer lists).

 

The Benefits of a Paid VIP LISTING include all the benefits of the FREE Listing and the Mention-Me VIP Listing Enhancements plus:

• Awareness: VIP Listings are featured on Mobi Neighbourhood Lists that are promoted on the Printed Deal Finder Lists.
• Deals: Up to four deals or promotions. Deals and promotions can be set to require a Facebook Like, Twitter Like or Pinterest Like to be redeemable. Redemption can be by presenting a printed copy of the deal voucher, by displaying the deal voucher on a phone or by supplying a promo code.
• B4U: As a limited time offer the VIP LISTING is offered as a B4U offer. To secure this launch deal please buy now to avoid disappointment.
• Multiple Touch Points: Traditionally sales funnels are suggested to follow a linear path; Awareness, Interest, Desire and Action. There are those that suggest a non-linear progression and that customers may, say, start with a desire which leads to awareness etc. General consensus, however, exists that all these matters are relevant. Frequency and emotion impact on Awareness, deals and recommendations excite Interest and Desire whilst Action will be a factor of the ease of buying, when the impulse to buy, disrupts a consumers everyday life. The more touch points the better. The VIP LISTING offers the Mobi Neighbourhood List (When Available) and Featured Status on the Directory.
• Measurable Return on Investment: Marketing / Advertising budgets are investments to produce a return. The investment consists of a financial budget allocation towards direct costs and the time spent by staff associated with campaigns that may be less easily measured. Direct returns derived by, buy now or short term sales is also more easily measured than the longer term positive impact on awareness and interest that may have sales as a medium to long term outcome.
• Levels the Playing Field: Because the cost options are measurable and affordable small business can compete with large national chain stores and brands.  In addition, as it is neighbourhood based it creates the opportunity to be personal and interactive which builds a foundation built on relationships. Consumers may support a local business because of an established relationship rather than on price or branding. Neighbourhood marketing provides rich opportunities for touch points along the linear sales funnel; Awareness, Interest, Desire and Action. In the past TV, Radio and Print dominated and were expensive options that excluded most small business. Neighbourhood Marketing opens the door to all businesses as it is an affordable way of reaching local consumers.
• Laser Focussed:  Marketers seek to segment consumer groups in terms of geography and demographics.  The thought process holds good for Neighbourhood Marketing except that targeting with micro focus on say, lifestyle, behaviour or needs is more achievable as is the ability to establish where consumer segments are in the customer lifecycle; unaware, interested, desired, new user, established / knowledgeable user, no longer a user. Knowing where customers are in the lifecycle will enable reward relevancy determination.  Rewards can be focussed on customer acquisition, retention or growth. Acquisition; Deals and coupons excite. Retention; Loyalty programmes retain customers. Growth: Referral rewards and Impulse buys grow businesses.