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 Product Number: eMarketing: Site Builder SaaS Bundle - Loyalty Programmes, Referral / Coupon / Deal Mkting
 

 Country/Territory: South Africa
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Scroll Down to READ MORE and then for even more detail and to explore our BLOG on the WEBO DIGITAL MARKETING website. 
 
The success of a Loyalty and Referral Marketing Campaign is based on a few fundamental desires and objectives.
​
Ask yourself the following:
 
1. Do you seek recommendations and referrals from friends and family?
- Some 80% of us do.
 
2. Do you follow the recommendations and referrals received from friends and family?
- Some 70% of us do.
 
3. Some 80% of delighted customers who would write a review, share or make a recommendation do not do so as it is not easy and convenient to do and because it is not rewarded.
 
The benefits of a Referral Marketing Campaign may include:
 
1. Attracting the right customers. The Webo roadmaps and templates will help you to attract profitable customers that are introduced by friends and business connections.
 
2. Showcasing the delight and memorable experiences of customers. The Loyalty & Referral Communicator makes it easy to add reviews that showcase customer delight and which build reputations that are worth sharing.
 
3. Converting bargain hunters to loyal customers.
 
4. Rewarding customers for adding reviews and for sharing. Note that segmentation is often the key to reward relevancy.
 
5. Having a deeper understanding of your client needs after conducting an agile survey.
 
6. Duplicating your list of profitable customers. Determine who your most profitable customers are and target them to introduce their friends.
 
7. Structuring rewards to satisfy the demand from target audiences that customer segments will want to share.
 
8. Capitalising upon the ease of writing reviews and social sharing especially the fact that your communicator is Mobi friendly, online and offline.
 
9.Communicating via providing personal loyalty accounts, websites, blogs, apps, social media, e-mail and messaging.
 
10. Online eCommerce Loyalty Programme Automation. Webo makes it easy / automated to award loyalty points for online purchases. 
 
Loyalty and referral marketing offers an alternative to search engine pay-per-click conventional marketing.
 
The PPC approach seeks to attract paid traffic that is driven to a website whereas Loyalty & Referral Marketing nurtures delighted customers to introduce their friends and business associates.
 
 
The SaaS (Software as a Service) Package is the platform used to build a LPM (Loyalty Programme Marketing) App aka The Webo Communicator App. The technology fuses the best of coupon, loyalty and referral marketing and then it promotes the App on multiple channels. Thus we host the software on a site for you which we firewall and monitor for malware etc.
 
Briefly stated, the strategy is to explore relevant rewards to target audiences that most likely will be lookalike segments of your current customer list (it's about getting your best customers to refer you to their friends). You then reward customers for writng reviews on your App (which adds social proof to your Reputation) and for sharing comments on their social networks which builds awareness across a large audience that includes the friends of your friends. The average awareness multiplier is over 1 to 200 so getting, on average each customer to refer a friend will Double your Turnover in Half the Time (DTHT).
 
Customers qualify for rewards by writing reviews and by sharing. Every customer gets their own personal loyalty account to track their rewards. You can also offer customers two-way rewards where both get the reward if the friend takes up the offer detailed on a coupon that they are sent. In this way you attract, retain and grow your customer base.
 
The Webo SaaS Bundle is an all-in-one package that offers the following digital marketing platform builders:
 
The Webo SaaS Bundle
  • Membership of the Webo Academy Support Group.
  • The Reputation & Referral / LPM SaaS App Builder
  • Private Loyalty Accounts for every Customer
Bundle Bonus Modules
  • The Coupon Marketing App Builder
  • The Loyalty Marketing App Builder
  • The Webo Website Builder
  • The Webo Store Builder
  • The Webo Viral Blog Builder
  • The Webo Intelligent Quizpage Builder
  • The Webo eBook / Powerpoint Page Presenter
  • The Webo Image / Video Album Presenters
  • The Webo Link & List (Info) App Builder
  • The Webo WhatsGood App Builder
  • The Webo Online Meeting Rooms Builder
  • The PC or Phone Meeting Pack App Builder
  • The Webo Landing Page Builder
  • The Webo Signup Page Builder
  • Many Content Presentation Aids eg. Rotators, Slide Shows, Gif Builders, Pricing/Quote Calculators, etc.
  • Full access to the internationally acclaimed Performance enhancement Programme plus an Implementation Manual that has achieved turnarounds considered impossible by international audit firms.
  • Online Build Support: Online Meeting Rooms, Live Webinar and QA Video Conferencing /Coaching
 
 

...but it is not enough to be smart; you have to look the part
or your content will not be read.  It's an NB reason why Webo believes that
 
 
 
 
 
 
 
The Webo Loyalty & Referral App (LPM APP)
Having a great App is like having an awesome sports car with no petrol; you have to invite friends to come and look at it! As you know, you have to drive it about and promote it. 
 
This is another area where the Webo SaaS package is unique as it offers "one click" ( no programming knowledge is needed) site builders to support four channel marketing; websites (including full e-commerce stores), apps (referral and information apps), blogs and across the board viral social media integration. 
 
If you are starting from scratch you can create and we will host all your online digital marketing   platforms. Not only will we host these but we will set them up on the webo.directory servers in the USA and we will include firewall protection, SSL encryption and 24/7 malware monitoring it's all included in our rates. It is like having a shop in a shopping mall. You get a mall address and you can also have your own URL. 
 
By creating these four channels you will set up the opportunity to build customer relationships that will drive your referral marketing campaigns. If you already have any of these channels we just link to them.
 
Four Channel Marketing
We all detest having a clogged mail box and thus we resist PUSH marketing campaigns.  Having the option of  an App that allows you to tap a button on your phone to PULL newsletter updates, specials etc is preferred by many.  Key to our success is the fact that we allow your customers to chose how they want to engage and we offer them the opportunity to signup for SMS short messaging and separately for e-mail notifications. The secret is to offer a balance that they prefer; you'll love the technology.
 
Balancing Customer Engagement with our Communicators
.
Getting Started: Create a roadmap to your future
 
To start you must give thought to a roadmap that will take your business from where it is to where you want it to be. We offer extensive planning assistance with powerpoint template roadmaps and comrehensive plans that you can easily edit to suit your needs. 
Getting Started: Decide on who will drive!
 
You must decide on who will setup, build and drive your referral marketing camaign.
 
If you have an online marketing executive in your business, or a person with adequate PC literacy, you can drive and we will be in the "passenger seat" advising you on suggested next steps. This is the DIY option. The 14 Day Free Trial is a DIY option and you can use it to start building your referral marketing campaign immediately and we will assist by offering documentation, video and live online training at no extra charge.
 
If you want us to set up, build and drive your referral marketing campaign, given direction and agreement on your objectives, then use the 14 Day Free Trial to explore the options before we take over. This is the B4U option. Once you are convinced we can start to build your campaign for you. It could be immediately or when you're ready.
 
 
Getting Started Checklists
 
Set out below are two checklists. The first sets out what you need to do to get started with the DIY plan (you'll drive) and the second sets out what you need to do if you want us to set up, build and drive your referral marketing campaign for you.
You Drive: The Do It Yourself (DIY) Checklist
 
To get started please follow this guideline:
 
1. 
Get Ready: Read a short introduction about us Click Here  If you are new to referral marketing, read our eBook on Digital Marketing and read our eBook on Reward Structuring with reviews of many international success stories. The eBooks offer advice on the how to, what and why of Referral Marketing. Please also visit our blog.  If you are short of time just scroll through the pictures on an online eBook Click Here  To link to the blog index page Click Here.
 
2.
Study our HOW TO guideline. You need to study this outline on getting started before you start building your LPM App. Click Here to download a copy.
 
3.
I'm now ready; what's next?  You need to Sign-up and get started with the 14 Day Free trial.  Click Here  Remember that your username becomes part of your "mall address"  eg www.webo.directory/username/ which is your URL until you set up another URL. Remember to add the referral code in the Area/Promotion field if you have been referred by one of our Advocates or Ambassadors.
 
4.
Need Help? What if I need advice or if I have questions? You can immediately engage with us and request a review and assistance. Click Here to request assistance. There is a live help option on our website (see the button on the bottom right of a page). https://webodigital.webo.directory  
 
5. When do I pay?
You do not need to register a credit card and there are no contracts. You pay nothing for the 14 Day Free Trial. We offer a pay-as-you-go payment system. If you pay the sites that you have built; website, store, blogs and apps will be live for the period paid for. If you do not pay before the end of your free trial your sites and all your customer's accounts go offline. 
 
That's it.  We wish you every success with building your referral marketing campaign. We're here to coach and guide you to success.
 
We Drive: The Built For You (B4U) Checklist
 
1.
Please complete the B4U (built for you) contact & links form. 
 
2.
If you have a website. We have found that where you have a website that it is faster and effective if we make a start and then contact you to discuss your suggested edits to a quick start draft site. You can also e-mail us with any special needs / requirements and we will let you know if the build will be non-standard or not. If non-standard ( which is not normal) we will quote you on supplying your specialist needs.
 
3.
If you do not have a website. We will set up a video conference or online meeting in our meeting room or by Skype to discuss your (and our) needs to get started. In this case please complete the B4U form (see 1 above) and in addition add comments to briefly state your requirements eg I would like an app like the restaurants' demo.
 
4. Please review the LPM Apps that are linked below or watch some of the videos on our Hamburger Marketing webpage (we use the hamburger analogy as there are 3 layers to a hamburger and there are 3 layers to an LPM App) as these will offer ideas for your own referral marketing app.  Please click on the Hamburger Marketing Image below to go to this video gallery webpage.
 
To read more Click Here
 
 
 
We have achieved the impossible for others and can do it for you.
 
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Link to the Webo DirectoryAbout Webo Coupon, Loyalty and Referral MarketingAbout Webo Community Hubs: Directories & Site BuildersLink to the Webo eBusiness & eCommerce Site Builders Manual About Webo WhatsGood Neighbourhood MarketingAbout the Webo Meetings CommunicatorLink to the Webo Link & List Communicator App Manual