🎯 Overview

SA Conferences and Events (SACandE) was contracted to manage and promote the 2025 Auto Conference, an international online Zoom event focused on vehicle safety regulations, with a spotlight on aftermarket LED strip lighting. The event targeted regulatory stakeholders and industry leaders in Brazil, Germany, China, and South Africa.

🌐 Event Format

• Languages Supported: English, Portuguese, German, Chinese
• Zoom Channels: Delegates choose their preferred language
• Website Access:
  • Hosted at: https://www.webo.directory/SACandE/Auto2025/
  • Password-protected; access granted via welcome package
  • Delegates download papers in their language before the event
• Conference Style:
  • No presentations—delegates read papers in advance
  • Live Q&A panel debates
  • Shared screen with live transcription and interpretation
  • Public chat box + private DM to panelists
  • Live polls and on-record comments
  • Downloadable transcript available anytime

📣 Outreach Channels

SACandE promoted the event using:

• TikTok
• Google Business Profile (GBP)
• Facebook
• Instagram
• WhatsApp
• Email
• Cold Calls

Each channel used a UTM-tagged URL to track traffic to the landing page.

🔗 How UTM URLs Sync with Website CTA Buttons

Each UTM-tagged link directs users to the main landing page (/Auto2025/). Once there, users interact with one of three CTA buttons:

• Book Now → Leads to a sign-up form page
• Get a Block Booking Quote → Leads to a form capturing delegate count, contact name, email, and phone
• Learn More → Leads to a flipbook brochure hosted on a separate URL

When a user clicks a CTA button, the original UTM parameters from the outreach link are preserved and passed forward to the destination page. This is done by appending the UTM string to the button’s hyperlink using JavaScript or server-side logic.

🔄 Example Flow:

• A user clicks the WhatsApp link: https://www.webo.directory/SACandE/Auto2025/?utm_source=whatsapp&utm_medium=message&utm_campaign=Auto2025
• They land on the main page and click Book Now
• The button redirects to: https://www.webo.directory/SACandE/Auto2025/book-now/?utm_source=whatsapp&utm_medium=message&utm_campaign=Auto2025

This ensures that:

• The original traffic source is retained
• Google Analytics can attribute conversions to the correct outreach channel
• You can analyze which channels drove which actions

⚠️ Important Note: You will not see the UTM tags displayed on your website page. They are invisible to users and do not affect page layout or content. The tracking data is captured behind the scenes and reported in Google Analytics, where you’ll see source touchpoint frequency under:

• Acquisition > Campaigns
• Source/Medium
• Landing Pages
• Events or Goals (if configured)

🔗 UTM-Tagged URLs for Outreach Channels

🖱️ Website CTA Buttons

• Book Now → /book-now/
• Get a Block Booking Quote → /quote-request/
• Learn More → /brochure-viewer/

Each button is configured to carry forward the UTM