Marketing Software for SMEs

Polls and Surveys

Grass-Roots Feedback

Gathering feedback is a critical part of the sales cycle. Engaging customers to assess customer satisfaction, perceptions on expectation fullfillment and the opportunities for an improvement in service delivery are central to building customer relationships.

Feedback enables a better understanding of customers needs and wants. Follow-up and close attentitiveness will ensure genuine customer satisfaction.

Keeping polls and surveys quick, easy, simple and fun is enabled by the LPM App. Enhancing relationships will require collaborative data. The closing of the sales loop will see more customers becoming brand ambassadors.

With time, the isolation of the the key success factors to customer satisfaction can be identified, and with attention, these factors will result in the continuous improvement in customer experiences and enhanced customer-company relationships built on two-way needs fullfillment.

There are many alternatives to gathering feedback including:

- Live chat agents.

- Online forms.

- Email surveys.

- Call centre Q&A interviews.

- Social media topic tracking.

- Online blog followers.

- Complaint site monitoring.

- Attending to positive and negative feedback constructively.

Data Analytics towards Trend Spotting

Companies take decisions, make changes and generally watch the revenue and profit streams as indicators of success. This said, the migration of perceptions towards changed aggregate opinions may take time.

Detailed analytics, the tracking of the mathematical mean, standard deviations and standard variance analysis are some standard indicators in mapping trends that may offer advanced insight to new trends. These indicators may suggest matters that may need to be given a boost or which merit corrective action.

Customer Participation

Regular contests encourage participation. The top ten contestants can be offered for customer review and voting on a winner. The process is transparent and will encourage further participation.

Social media contests

Consider combining more than one of our enablers in the administration of contests. You could, for instance, run a #hashtag contest to get down to a shortlist that you list as a text or image poll. Customers then vote for a winner. Voting progress is transparent and results are constantly instantly available.

Contests, especially those that offer prizes that customers really want are popular and result, more often than not, in huge increases in "eyeball traffic."

How does one run a successful contest? The following are tried and tested guidelines.

Have a plan and execute it. Know how the contest will be marketed and get it done.
Make sure that the prize/s are really wanted by the target market. Generate media, e-mails and social stories about the contest prizes and get it distributed.
Stick to a timeline and be transparent about any contest stages.
Start blogging about the contest and share it. Excite and entice participation, conversation and the sharing of the prizes.
We suggest formal entries on the app so that opt-in contact databases are maintained.
Make the announcement of the winner/s an exciting event that is written up and photographed.
Announce and tag winners on the blog and in social posts.