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Our eMarketing Strategy
At Webo we understand that Goals without Tried and Tested Implementation Strategies are Wish Lists. Set out below is our Implementation Strategy. It works, but, only if you do it!
Step 1: Delight and Segment Your Customers
As your appointed eMarketing Agency, we will segment your customer list to ensure that the questions posed in our Agile surveys are relevant. Our experience shows that a few well-structured questions can reveal customer desires, opening the door to sales.
Step 2: Engage
We will provide every customer with a private online account to house reviews, coupons, and rewards. Customers will be invited to for information, deals, classifieds, and email alerts for specific locations and products or services. When you know what they want, you can give it to them—it's that simple!
Step 3: Excite
Incentivize customers with rewards tailored to each segment, encouraging them to buy more
frequently with deals and coupons.
Step 4: Retain
Reward frequent buyers with coupons and points. Build relationships through
events and information. In a collective marketplace, encourage sellers to
consolidate points so customers can earn desired rewards faster.
Step 5: Grow
Encourage customers to write reviews to enhance your reputation.
Reward social media sharing and reviews with valuable content.
We will discuss options with sellers, including gamification,
two-way referral rewards, status sharing, and access to a pool
of free eBooks from Webo. Additionally, customers can register their needs in their
online loyalty accounts and receive email alerts about new information, deals, and
classifieds by location and category.
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