• Fans in a consumer environment: are those who enjoy L1, L2 or L3 status which is earned on the basis of purchases with a defined time period.
• Fans in a professional environment; are those in niches such as corporate clients, private individuals and public sector clients.
• B2B, B2C and B2P (Business to Public Sector) could be categories awarded with a lifetime duration.
• Advocates: are those that share comments with friends on social networks.
• Advisors: are those that write reviews on your App.
• Ambassadors: are those that e-mail a Level1, Level 2, Level 3, Advocate or an Advisor incentive to a friend in return for the same incentive that was sent to the friend.
• Reviews: add social credibility and they give others something to share.
• Referrals: may take the form of individual incentive sharing by e-mail or by sharing comments on social networks.
• Ambassadors: are not a defined status but rather a category of customers who have taken the option to e-mail a benefit that may be active in any status level. Ambassadors are often referred to as Promoters.

Thus those that e-mail a Level1, Level 2, Level 3, Advocate or an Advisor incentive to a friend (where this is on offer) in return for the same incentive are referred to as Ambassadors. Ambassador rewards accrue only upon the friend taking up the offer.