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Welcome to “4 Channel Marketing”
The 4 Channels are a printed neighbourhood “Fridge List,” online "Mobi Fridge List,” online “Mobi Directory,“ together with a comprehensive Directory Website & Site Builder that supports users being able to browse by category and location, to search by listing title or content keyword and more.
What we offer is not new, it works and has worked for decades in the form of direct mail flyers and directories the world over. All that we have done is to unlock the available synergy through modernizing these channels by taking them to cell phones, PCs and fridges! Yes, it is simple and easily understood by consumers who need no introduction to the use of a list or directory.
The Internet takes small to medium business to the World Wide Web where large businesses have been for some time. Once there, new businesses to the www find that they have “the world” as their competitors and that, all too often, being found is the secret to success. Our “4 Channel Marketing” package markets a single local online destination to local consumers who are encouraged to bookmark a collective of rated suppliers on their cell phones and or PCs. In this way we greatly enhance the opportunity for local businesses to be found on the web.
What we do is no different to marketing a local shopping mall that houses a variety of suppliers and to enabling these suppliers to each market their common destination to their customer base. All that we have done is to house a supplier collective at one Internet destination and to promote it via printed Fridge Lists that are mailed to local consumers as well as by being offered by each supplier to their customers. Yes, it is simple and that is why it works! This is how we do it: We “build/shop fit “ your online listing within each community destination that we market for you. We also point your listing to your existing website or online shop. Once built we, together, market the destination and offer the content on handy printed “Fridge Lists,” online “Mobi Lists,” online “Mobi Directories” and on a regional website where browsers can browse by category and location, search by listing title or by content keyword and more.
On each community of listed local businesses you will find tradesmen and service providers from all walks of life who provide services in our local neighbourhoods.
On the www.eBryanston.info and on the www.eFourways.info websites you will find direct links to download bookmarks to Smart Cell Phones and or to Websites. This enablers you to have a listing or directory of local suppliers in your pocket. The benefits include ensuring that all search results are local and that they are linked to available neighbourhood opinion. Being supportive of local businesses within our communities and by offering opinions on their service delivery encourages the enhancement of local service levels. It’s quite simply a win:win for all.
What’s Good & What’s Not
Consumer opinion is an awesome driver in the field of supplier selection. This too is a win:win! Consumers benefit from being in a position to make informed supplier selections and suppliers receive feedback on customer opinion. Thus, we actively encourage listed entities to encourage their service levels to be rated and reviewed by their customers.
Publication Dates
Local residents in Bryanston and Fourways will receive in the post a Fridge List by 1 August and an updated version thereof every 3 months thereafter. Given early participation we will distribute an early edition of the Spring Fridge List.
Appointments
You are invited to contact us and we will visit you, at a time convenient to you, with the details of our non-obligatory local marketing proposition to demonstrate how your business will stand to benefit from joining our collective marketing initiative.
Or target market is small to medium sized (and mobile) businesses. These businesses don't generally have big marketing budgets. By ring fencing the markets with whom we wish to establish service delivery performance conversations we believe that as our offerings are affordable and that we can help local suppliers to benefit from locally targeted exposure.
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