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Digital Marketing the Webo Way

Introducing the Webo Way

Webo offers an alternative to conventional digital marketing.
 
We take startups from struggling to thriving.
 
Local Search enables a "from scratch" customer acquisition strategy, or it builds on a relatively newly establish list of customers and it builds from a well established loyal customer base.
 
  • Webo grows businesses by getting customers to grow businesses.
    • It is an alternative to broadcasting adverts to the world.
  • We make it easy and rewarding for delighted customers to make referrals.
    • ​Give something worth sharing to delighted customers and they will share with a friend. 
  • We are strategists; site building is incidental to the vision.
    •  Double Turnover in Half the Time.
  • We coach a tried and tested framework while customers drive their businesses to success.
    • Our roadmap is documented in our DTHT book (400+ pages).
    • Travel the road to attract, excite, retain, grow and support the growth of your business.
 
Please do not try to read the detail in the following 4 minute 41 second video.
  • Sit back and follow the journey.
    • When done scroll down to selectiively read about the journey.
 
If you want to take in the slides,
to download the deck of slides in PDF format.
 
 
Hello there,
 
Executive Summary:
 
Is your business lost on the Internet? Are you struggling to get your business found online? Don't let your business get lost in the sea of global search results. At Webo, we specialise in helping local businesses stand out and get noticed. In today's digital age, there are three main fields of Online Search: Paid Search, Local Search, and Global Search.
 
Google launched Local Search in 2019 to give local businesses the visibility they deserve. To succeed in Local Search, you must focus on Location, Prominence, and Relevance.
 
Webo, founded in 2004, offers a unique SEO approach designed to help businesses of all sizes grow their online presence.
 
Our goal is simple: to double your turnover in half the time.
 
Our strategy is to Attract, Excite, Retain, Grow, and Support your business every step of the way.
 
We offer various services, including Google Business Profile optimisation, coupon and deal marketing, loyalty program marketing, and reputation and referral marketing.
 
Our team at Webo is dedicated to helping local businesses thrive online.
 
With our comprehensive digital marketing platform, we can help you reach new heights of success.
 
Let's work together to make your business shine in the digital world.
 
Contact us today to learn how Webo can help your business grow.
 
Introduction
 
Driven by Keyword Abuse and Overcrowding, Global Search has successfully buried local businesses. Fear not, for in a couple of minutes, using analogies to keep it simple, I'll help you navigate your way to getting found.
 
Beautiful websites, built with WordPress or with any other website builder, for that matter, have NOT been found by prospective buyers in search results for years.
 
Simply put, The Internet is "Overcrowded" with the result that 1.8 billion sites split into as many categories as you like cannot fit on page one of a search result that mainly lists 14 businesses. Zero % of us select the top 3 listings, and 20% choose the rest of page one. Only 5% search beyond the first page, and Zero local businesses built with site builders like WordPress are found in the top 100,000 search results.
 
Some 50% of all internet traffic relates to Local Search, which is divided into four main categories:
 
  1. Informational Searches: Around 80% of local searches are made with the intent of purchasing something or relate to making a booking with a professional or making a table reservation i.e. they are buyers seeking information about local businesses, such as hours of operation, contact details, reviews, deals and specials and news, bookings, availability etc.
  2. Navigational Searches: Approximately 10% of local searches are navigational. These users are trying to find a specific local business or location and need directions.
  3. Transactional Searches: About 7% of local searches are transactional. These users intend to buy something specific and want to purchase, book a particular service or make a reservation. The local supplier must list an exact need for the buyer to say "YES by clicking a "Buy Now Button."
  4. Commercial Investigation: The remaining 3% of local searches fall into this category. These users are comparing different local businesses or services before making a decision.
 
Today, there are three playing fields for the game of Internet Search. They are:
  • Paid Search
  • Local Search and
  • Global Search.
 
Local Search was launched in 2019 by Google to address the failure of Global Search to offer VISIBILITY to Local Businesses.  
 
In Local Search, to win, you need VISIBILITY. To be visible, you need to gather points on your Visibility scorecard. Think of it as a three-hole golfing playoff; you get points for each of the three holes, and the winner takes all. You get Visibility points as follows:
 
Firstly, Location: Points are awarded based on the proximity of the local business. The closer the seller is to the prospective buyer, the better.
 
Secondly, Prominence: This is a popularity scorecard based on reviews. The higher the star rating, the number of ratings and the age of the ratings determine the number of Visibility points awarded.
 
Thirdly, Relevance: Visibility points are awarded based on keyword matching and verification. In the past, users stuffed keywords into online pages to drive up backlink tallies, leading to low search result quality and thousands of irrelevant results burying relevant options. Today, Search Engines seek online pages that deal with only related keywords on credible online sources.
 
The final Visibility Scorecard tally drives rankings on a Search Engine Result Page or AI Bot Answer Page.
 
Search Engine Results Pages offer a Ranked list of businesses as a search result. AI Bots tell stories using snippets of information gathered from, e.g. Q&A pages where the answer matches a search query.
 
Why have a Google Business Profile?
 
Over 80% of consumers research online before making a purchase, whether they end up buying online or in a physical store. This trend highlights the importance of having a strong Google Business Profile because Local Websites are, in effect, buried. Customers growing businesses is the driving force behind Webo getting Local Businesses found.  Big Budgets, Time, and SEO are not the only ways. Making it easy and rewarding for customers to grow businesses is what Webo does best. But it only works if you do it! Let us show you how.
 
Webo
 
 
About Webo:
Founded in 2004, Webo is the world's most comprehensive Directory, eBusiness, eCommerce and eMarketing site builder.
 
Another Way:
Webo offers an alternative approach to SEO. Designed for small to large local businesses, it works for startups and established businesses seeking to grow their global reach. The best is that it is affordable.
 
Our Vision for You is a Challenge:
Double Turnover in Half the Time (DTHT).
 
Strategy:
Attract, Excite, Retain, Grow and Support.
 
Mantra:
We make it easy and rewarding for customers to grow businesses.
 
Attract:
We attract new customers in various ways, including through our Google Business Profile (GBP)/ AI Bot Offers. Webo offers two GBP options: The DIY (i.e. Do It Yourself) and D4U (i.e. Done for You) options.
 
Why Optimise your Google Business Profile?
    • It offers significant benefits.  
    • The most significant benefit is visibility. Without visibility, your business will be lost on the Internet. Read more about GBP Benefits at https://gbp-high-season-benefits.gr-site.com/
 
Google Business Profile Optimisation Options.
  • Users can subscribe for a SaaS (Software as a Service) membership option and Do It Themselves while reading our How to Tips at the foot of every option on the Membership Admin Panel pages and on a variety of eBooks offered on the Getting Started page in the Admin Panel. The eBusiness SaaS will be required. We currently offer a deal at R300pm (with a 14-day free trial) at R300 for both the eBusiness and eCommerce startup SaaS. Read more at https:// stsdiy.gr8.com
  • Alternatively, users can request a Done for You option that will require an agreed-upon level of input from the site owner, who will work with an accredited Webo Site Builder. The D4U option is competitively priced at R12,000 as a once-off setup fee. As a limited-time Incredible Deal, we offer an 80% OFF deal, which means you get the complete D4U deal at less than the discounted DIY option!   
 
The Marketplace Marketing Bundle.
  • GBP and Offsite Verification Page Setup content creation or loading: This bundle offers GBP optimisation and offsite keyword verification more accurately summarised as including Google Business Profile Optimisation plus the Webo NexGen Upgrade, including a Directory plus Marketplace Listing with unlimited Social Share Rewards, Category Landing Pages, and a Website Blog with Researched Keyword-Rich Topics. Read more at: https://stsd4u.gr8.com
  • GBP and Offsite Verification Page Maintenance: Our monthly Marketplace Marketing Maintenance Deal includes Ongoing Profile Optimization, Content Updates, Review Management, Photo Updates, Local SEO, Analytics Monitoring, Competitor Analysis, Customer Engagement, Citation Building and Reporting. Read more at: https://stsd4u.gr8.com
 
 
 
Excite:
Excite with Coupon and Deal Marketing. This option is a part of the eMarketing Bundle. We enable the issue of coupons, coupon management and redemption online and on-phone. Every customer of a Webo Member gets an online account to store and manage coupons. Please read about the growth of Coca-Cola, Dropbox, Uber, and more in our Digital Marketing and Reward Structuring with the Webo SaaS eBooks. Done right, coupon marketing has driven many small local businesses to be international success stories. Read about them in Digital Marketing with the Webo SaaS eBook  Click here for a free copy.
 
 
Retain:
Loyalty Programme Marketing (LPM) is a part of the Webo eCommerce Bundle. At the core, LPM is about managing and sharing points earned from purchases in an eCommerce Store built with the Webo SaaS. Points sharing and consolidation enable collective marketing campaigns that allow local businesses to level the playing field with big business budgets. Read about Webo LPM campaign management here.
 
Grow:
Reputation and Referral Marketing works if it is easy to do and if it rewards users for sharing. Reputation and Referral Marketing campaigns are available to those with big budgets; however, Webo makes it easy and affordable for local businesses to reward users for sharing. In addition, Webo has a tried and tested framework that, for many, will Double Turnover in Half the Time. Contact us to chat about growing your business with our DTHT Challenge. Read about the DTHT Challenge in our Comprehensive Book with over 400 pages:
 
 
Support:
Webo Websites are designed to be functional portals that not only present a business's value proposition but also a place where every customer of every Webo Member has an online account. Giving every customer of a Webo Member an online account opens the door to communicating, engaging, collaborating, and sharing with customers while offering an identity to the customer base and the foundation that allows us to nurture our Members' customers to grow businesses.
 
 
Webo is like no other. We are more than a website builder. We are strategists who work with local businesses to get their businesses growing.
 
We are proud of our reputation for being the world's most complete Digital Marketing Platform Building Software Bundle.
 
Let us show you how.
 
Warm regards
The Webo Team.
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