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OVERVIEW OF WHAT WE OFFER
Executive Summary
Webo is an online digital marketing platform that gets your customers to grow your business. Its foundations include a Blog, eBusiness Website and eCommerce Store.
We offer the following:
- FREE BUYERS, BLOGGERS, CUSTOMERS, FOLLOWERS AND MORE ACCOUNTS.
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UPGRADES (that open the door to DIY DEAL MARKETING) and PAID VIP MARKETING Upgrades (that include us building & marketing your DEALS on the DEAL FINDER), all of which offer enhanced content management & presentation enablers.
- FREE PRODUCT GALLERY/ SHOWCASE PAGES on WhatsGood Loco & Nook Marketplaces followed by paid upgrades that level the playing field by enabling SMEs to benefit from the Webo Way in a way that is nothing short of affordable brilliance as it unleashes the power of collective marketing to saturate the marketplace with WhatsGood!
- THE WEBO eBUSINESS SITE BUILDER BUNDLE
- THE WEBO eCOMMERCE SITE BUILDER BUNDLE
- PAID DIY eMARKETING PLATFORM UPGRADES
- PAID COUPON, LOYALTY AND REFERRAL MARKETING, The Webo SaaS, makes it easy for your customers to grow your business by launching and running eMarketing campaigns.
Our Global Goal
To create local and niche online marketplaces that grow local business brands by enabling them to trade online affordably and brilliantly.
We call them Loco and Nook Marketplaces. The reason being that they Go Local with Crazy Deals and Specials or they Go Big in a Small Corner of the Marketplace.
Businesses can sell on big discounters, wholesalers, and classified sites. It follows the trend of owning the customer and the checkout process but having suppliers hold and own the stock. [ Uber has no taxis, and Airbnb has no buildings, which illustrates the same concept, but in the latter case, they outsource the capital investment (home) as well as the stock (bacon & eggs).] Generally, the world over, marketplace suppliers do not trade in their names and are thus relatively "hidden" and do not build customer loyalty or relationships. The result is that they run the risk of delisting, causing the collapse of their businesses. It is a sound business strategy for small companies to develop multiple income streams to dilute their risk profiles.
On a Webo Marketplace, suppliers trade in their names. In the Checkout, buyers check out for each supplier, and the buyers pay the supplier, in most cases, directly. The supplier needs an online payment gateway to be paid online, and we will assist in the "How To."
The difference between other Marketplaces and Webo Loco Markets is that we focus on Deals (25%+ Off) and Specials (24%- Off) versus having thousands of products on the market. Where a supplier wants to list thousands of products, we will offer each supplier an eCommerce store where they will trade in their name. Every product in the store will be linked to the Webo Directory as a Classified, and the store will be linked to the Loco Marketplace. Another difference discussed above is that the supplier gets paid immediately vs. one or more months later. There are no listing fees, handling fees or stock holding fees. Bulk arrangements ensure delivery affordability. We charge a percentage of sales, or a build fee, or a monthly fee. Chat with us about fee structuring.
Every buyer gets an online loyalty account. In their accounts, they can manage loyalty points and referral rewards. Points can be redeemed on a phone in a store after a store admin enters a PIN or online at checkout. Points from all suppliers on Webo can be consolidated, and the Webo Points Bank funds redemption. Buyers can also hand a supplier their Webo loyalty card, which, when scanned, opens their online account on the handset of a supplier.
In addition, buyers can register their interest in Info updates posted by suppliers, supplier deals, specials and classifieds by selected location (country, state, city, postal code or business name). When a supplier posts new info, deals, specials or classifieds, the buyer gets alerted via e-mail. Suppliers (in the selected category) are alerted that buyer demand has been registered and that any biz page updates, deals, specials or classifieds they post will be included in buyer alerts.
Please also note that Webo Differs from Google in that Directory Search is driven by location (country, state/province, city postal code). We first localise the internet and then filter by local category, subcategory and micro category. In addition, our Advanced Search also offers Keyword Search and more. We, however, offer our software and checkout for use by suppliers to trade in their names. We also offer free About Us Biz Pages and Product Showcases. The trend to marketplace marketing, without owning the inventory, is growing; consider the following:
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Etsy: Etsy is a platform that connects buyers and sellers of handmade, vintage, and craft supplies. Etsy does not own any products listed on its site but charges a listing fee and a commission fee for each transaction.
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Expedia: Expedia is a travel booking site that offers flights, hotels, car rentals, and vacation packages. Expedia does not own any travel services it sells but acts as an intermediary between travellers and travel providers.
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Netflix: Netflix is a streaming service that offers movies, TV shows, documentaries, and original content. Netflix does not own all of the content it streams but licenses it from studios, networks, and other content creators.
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Spotify is a music streaming service offering millions of songs, podcasts, and playlists. Spotify does not own any piece it streams but pays artists, labels, and publishers royalties.
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Zalando: Zalando is an online fashion retailer that sells clothing, shoes, accessories, and beauty products. Zalando does not own any of its products but works with over 2,000 brands and suppliers who ship the products directly to customers.
These are just some examples of online marketplaces with eCommerce systems that operate without owning the inventory they sell. They all have different business models and strategies. In general, they share a common strategy: to retail products and services to customers without dealing with the costs and risks of inventory management. We do not suggest that you do not consider this option; we do suggest that you optimise your income by establishing multiple income streams.
We are like no other
Agile surveys to segment customer lists, online meeting rooms and meeting packs to engage customers, online desktops to collaborate online with co-workers, coupons to attract customers, loyalty points to retain customers and referral rewards to grow audiences are but some of the toolset that embraces online private accounts for every customer. Customers can register to receive Deal and Classified Alerts that meet their interests.
If you are a seasoned website builder who has built some of the 95% plus of all websites in the world that have never been found, not even once, by anyone on a search engine results page, you will find your expectations dashed.
We are like no other; we are a customer engagement alternative that grows businesses
Ask yourself if you are more likely to buy from a new supplier after watching a TV Ad, reading a Social Media Ad or listening to a word-of-mouth referral from a friend. You guessed, if you delight your customers, ask us how to make it easy and rewarded for your customers to grow your business.
Our tried and tested frameworks work for most businesses.
WHAT WE OFFER BROWSERS
We offer browsers the following:
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The opportunity to localise the global marketplace via integrating local to global marketplaces.
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The ability to browse the www.webo.directory home page marketplace to link to Business Information, Deals and Classifieds by location, category and sub-category.
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The Webo Marketplace Dealfinder App can be added to phone home screens. Tap the onscreen button to find Info, Deals and Classifieds.
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The option of creating a FREE online Customer, Buyer or Follower Account to manage loyalty points, coupons, and reviews.
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Online private accounts also allow browsers to create Marketplace Alerts to advise them of new Deals and Classifieds by location, sub-category, or business name. It is your automated adviser on deals and classifieds that you want to be kept updated immediately after they are posted.
WHAT WE OFFER MARKETPLACE SELLERS
Snapshot
Does your business seek to promote "awareness" within your community? If so, our Marketplace Showcases offer an affordably brilliant awareness marketing campaign driven by person-to-person referrals. We offer another way to get found on the Internet.
WHAT IS THE FREE OFFER TO MARKETPLACE SELLERS
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About your Services or Products.
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We offer a FREE Showcase on this Marketplace; it is like window shopping – Browsers see what is available, and they can see up to 20 pictures of your work.
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To get featured on a Marketplace WhatsApp:
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1. Your story
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2. Your head and shoulders Photo
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3. Your contact details and
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4. 20 pictures of your work or products to 066 307 1888.
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This is a built-for-you offer, OR ask us about the option to load your listing.
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About your business.
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For the launch of this Marketplace, we will also provide Marketplace Sellers with A6 multi-paged flyers for FREE. If 50 Marketplace Marketers hand out 200 flyers, the Marketplace will collectively hand out 10,000 flyers. On one side, the flyer will promote the individual Marketplace Marketer. On the flip side, it will promote the directory where each Marketplace Marketer will be listed with links back to your Marketplace Showcase and to the Business Listing.
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Your Business Listing and Marketplace Showcase will be featured on a Directory Classified Ad. You also stand to be found in the flyers that you hand out.
ABOUT THE OFFER TO MARKETPLACE SELLERS
We drive affordably brilliant strategies designed to get your customers to grow your business. It works if you do it for most businesses; let us show you how.
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At Webo, we are digital marketing strategists.
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Over ninety-five per cent of all websites worldwide are never opened once, ever from a search engine results page.
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The bottom line is that without a big budget, businesses have no chance of their websites growing their businesses.
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Quick build, mostly free website builders, have evolved to astound owners with how awesome they look.
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The problem is that they are ineffective.
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We do not have a problem with the traditional SEO focus, and if you can afford it, certainly do buy your way to page one of the search results pages for your keywords.
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Seventy-five per cent of all search traffic select the top three search results on page one, and another twenty-five per cent select other options on the first page.
THE PROBLEM FACED BY MARKETPLACE SELLERS
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Is your website a complete waste of time?
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Does it drive traffic to your business?
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In short, websites have become like telephone numbers; if you have the number/URL you can use it effectively, but if you don't have it, the telephone book for website addresses "Google," will put your business on the first page of a search result, but only if you have a big budget to get/keep you there.
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By 2010, the world had fallen in love with the easy-build DIY website. They levelled the playing field for SMEs and were cheap and effective in driving business traffic.
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By 2020, another 1.5 billion websites had been added to the internet. To add to the woes, keyword abuse resulted in search results delivering thousands of, mostly irrelevant, results to any search query.
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Over 80% of websites WORLDWIDE are dormant, as a result of them having never been opened, as only a few of us are prepared to look beyond the 1st page of a search result.
THE SOLUTION
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Your customers can grow your business if you DELIGHT them, MAKE IT EASY, and if you REWARD them for doing so.
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Our MARKETPLACE Awareness Marketing campaign and the collective power of the WEBO LOCAL AND GLOBAL MARKETPLACE COMMUNITY to kickstart your CUSTOMER LIST will do it for you.
For the DETAIL on how we EXCITE, GROW and RETAIN your customers to buy MORE & MORE OFTEN. Click Here.
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Loyalty, Reputation and Referral Marketing with Webo’s eMarketing Bundle offers customers a private online loyalty account.
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Instead of one website, the eMarketing Bundle offers Sellers thousands of customer accounts, which are the foundation for engaging and getting customers to grow businesses.
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eMarketing is underpinned by the concept of "Give to Get," SHARE or WRITE a REVIEW and get a COUPON DEAL VOUCHER.
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COUPON DEALS can be Personalised and Tracked to reward customers for introducing their friends.
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Does REFERRAL MARKETING work?
Here are some examples. Read these & other local & international success stories in our eBooks
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Coca-Cola launched and hand-wrote millions of coupons in 1913 to achieve massive growth.
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Cashback rewards were used to launch PayPal; Paypal paid for referrals
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Accommodation credits were used to grow Airbnb
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Giving free storage space was the reward that Dropbox used to grow
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Sharing or giving a free ride was the growth strategy deployed by Uber
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Google grew with cashback rewards
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Giving/sharing a status position by referral was the tactic used by Starbucks; – referrals got you gold status!
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Bonus points are used for free accommodation at Marriott Hotels
There are thousands of success stories – To read our Book on Reward Structuring CLICK HERE. The Webo eMarketing Bundle gives you the tools to drive your journey to success. Here are some more success stories. Ask us to navigate while you drive your roadmap to success.
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Reviews, referrals and recipes resulted in cashback rewards by “From Fresh)
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Cashbacks were used to grow Amazon Prime
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Discount on next order (Greats – shoe distributor)
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Fashion – cash discounts given to friends as gifts
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Mattresses – discounts gifted to friends who refer you to the merchant and cash to the referee on sale (Leesa Mattresses)
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Fleet management tracking – Amazon gift cards on referral (Fleetmatics)
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Free use of software on referral (Evernote)
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Cash reward when a referral signs up (Tax Act Accounting Software)
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Referral of a new customer (American Express)
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Cash reward to referee and discount to the purchaser (Advanced Auto Parts)
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Free Membership (Citibike Bike Rentals in New York City)
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Free Furniture to the referee (Made.com Furniture Sales Online)
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Rewards for referrals (Tesla)
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Lucky Draws (Rachel Hill Art)
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Order a free e-book and share it to get other referral rewards (Legal firm)
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Reviews or recommendations earn rewards for VIP sales (Just Designer Designs)
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Slow Day Treatment special – 50% off on Mondays for a referral (Beauty Horizons)
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Waitron Photo competition – Waitron earns a cash reward, and the table earns a discount on the next meal
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Free suit hire for referral (Suit Up)
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Last-Minute Booking Deal – 2 nights for one-bed night paid for
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Free Car Wash – loyalty card points
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Book Club Rewards – free coffee for a book club meeting (The Coffee Shop)
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These and other examples are discussed in our eBooks
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See the LOYALTY CLUB MEMBERS on the FOURWAYS DEAL FINDER for live ideas
There is consensus that if a Referral Marketing Campaign does not work, the Referral Rewards are irrelevant to the customer provided the seller delights customers, and it is easy to do.
It all starts with segmenting your customer audience and testing REWARDS to find what works for your customers. Our Agile Surveys, where the following question is based on the answer to the last, is an advanced tool that enables growth through successful customer segmentation.
Remember that financial discounts are often not the best REWARD.
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