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South Africa’s original homestore, Boardmans was purchased by Edcon from Pick ‘n Pay effective April 1st, 2004.
Boardmans started out as a hardware store called Sam Newman’s. In November 1982, Tom Boardman bought two retail outlets in Cape Town, and the first homestore in South Africa was born.
The company grew slowly, and by June 1984 Pick ‘n Pay was a financial partner. In June 1986, Pick ‘n Pay took over the whole business and subsequently grew it to 26 stores nationwide.
“The purchase of Boardmans supports our strategy of making select acquisitions of reasonably priced businesses in the non-food retail area and we are very excited about the potential for growth from bringing Boardmans into the Edcon group,” says Steve Ross.
With a similar target market to that of the Edgars chain, Boardmans now has 25 stores in prime locations, selling mainly kitchenware, outdoor goods and soft goods (bedding, towels, curtains and the like)
Products
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Appliances
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Bathroom
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Bedroom
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Dining Room
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Kitchen
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Living Room
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