.png) ABOUT US
Call Tracking is a custom designed and built product of Net Age, an online marketing company with over 15 years of experience in the online marketplace.
With widespread online experience, Net Age is all too familiar with the old marketing joke about half of the marketing budget working.
Putting our development experience to work, we decided to develop a way to find out once and for all which marketing was bringing in business, and which wasn’t.
Out of this, Call Tracking was born. A way to monitor all of your marketing methods, and discover which ones brought you leads, and which ones you were wasting your money on
BENEFITS OF CALL TRACKING
If you advertise your business, knowing how many calls your advertising generates lets you allocate your budget to the most cost effective method. That way, you’ll get the most calls, for the least money.
Call Tracking gives you access to powerful reporting tools that let you easily access this type of information, online and within minutes.
There are a lot of reasons you should invest in Call Tracking, and here are just a few of them. Talk to one of our resellers to learn more about the benefits of Call Tracking for your business.
Intelligent Marketing
Call Tracking lets you literally track every type of advertising that gets people to call your office, so you can determine which one works best for your business. Examples include Direct, Mobile, Online, Outdoor, Print, Radio, TV and more.
Improve Your ROI
By finding out which adverts, which mediums, or which publications are generating calls for your business, you can maximise your return on investment (ROI) by focusing your efforts on the ones that actually work.
More Than Website Calls
You can create a report that shows how many calls you receive through your website, along with a breakdown of where the website visitors who called you arrived from. Or create a report that shows you how many people called from your website because of yourSEO, or your advertising on AdWords, Facebook or any other website or traffic source.
Split Testing
Are you 100% sure that the advert that you are displaying to potential clients is the perfect one? The one that will get the most number of people to call? Now you can design multiple different adverts to determine which one will encourage the most calls from your target market.
Location Targeting
So you advertise in Randburg and Sandton with your street pole ads, or you advertise in the local newspapers in the same areas. Now you can easily determine which adverts in which areas work best for your business.
No Need To Ask
With Call Tracking, there’s no need to ask callers where they heard about you. You’ll be able to tell exactly which advertising is bringing you the most calls, and plan your marketing accordingly.
And So Many More…
For the creative marketer, there’s almost no limit to what Call Tracking data can tell you. You can pull reports that tell you which campaigns worked best, if a certain language works better, which areas are generating the most response, and which adverts get more responses. You can compare all your advertising methods to find out which ones are making you money, and which ones are costing you money.
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