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Ster-Kinekor Theatres is wholly-owned subsidiary of the Primedia Group and is acknowledged as one of the jewels in the group’s crown, particularly in financial terms, with attendances increasing annually despite the recessionary evirontment – attesting to the belief that going to the movies is a perfect way to escape the pressures of daily life, even if just for a few hours.
The most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’; the biggest movie exhibitor by far (more than double the size of its nearest competitor), Ster-Kinekor owns some 60-65% of the market, boasting some 54 movie complexes in South Africa (more than 400 screens and 63 000 seats) with 58 of state-of-the-art 3D cinemas, giving Ster-Kinekor the largest 3D footprint in this territory, as well as 4 complexes in neighbouring territories.
Its unique, upmarket dedicated ‘art house’ movie chain, Cinema Nouveau, currently offers 5 complexes around the country with 34 screens, 15 digital cinema houses with over 3580 seats.
Statregic Partnerships driving Ster-Kinekor’s supremacy in its market are those with Discovery Health and Edgars Club – through which their members can access reduced price movie tickets and various other benefits. Ster-Kinekor’s Movie Club CRM programme has over 1.5 million members.
As sub-division of Ster-Kinekor Theatres, Ster-Kinekor Cinema Nouveau operates 34 screens, 15 digital cinemas houses and has almost 3580 seats in 5 sites, spreading over Joburg, Cape Town and Durban.
Cinema Nouveau holds the prestige of being one of the world’s only dedicated “art cinema” chains, screening ‘art’ titles from cultures all over the world.
It is a differentiated cinema experience and a destination for the discerning film lover, whose passion is the beauty and artistry of the art of film.
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